Butcher’s Block | Best new product PATS 2021

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PATS Telford 2021 New Product Awards revealed

The winners of the PATS Telford 2021 New Product Awards, sponsored by pbwnews, were chosen by a team of expert pet retailers, who arrived at the show before 9.30am on Sunday, September 26th, in order to make their choices from a record number of over 300 new products entered.

Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging, value for money and sustainability.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.

The Awards were presented to the winners at 1pm on Sunday by Justine Thompson, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

Dog Food Products

Butcher’s Block

Cotswold RAW (stand C40)

Judges said: This single protein range, straight from the butcher’s block, is a great addition to the raw food market, and was a worthy winner of this competitive category.